Found inside – Page 71She wanted the right firmness in a mattress She wanted the right comfort in a ... Only Beautyrest offers a choice of firmness: Extra- Firm or Normal-Firm. Found inside – Page 72w Get the buoyant firmness of Beautyrest . . . for the best rest a body ever had! ... Normal-firm or extra-firm . . . extra-length and extra-width also ... Found inside – Page 121Remember, only Beautyrest gives this combination— the firm, level support you need ... Extra-length and extra-width Beautyrest mattresses also available. Found inside – Page 127Remember, only Beautyrest gives this combination—the firm, level support you need ... Extra-length and extra-width Beautyrest mattresses also available. Found inside – Page 28bedfellow for a Beautyrest mattress is the new , scientifically designed Beautyrest Full - Support Foundation . You can't buy ... Besides Jormal Firm , there are three Back Care models : Extra Firm , xtra Firm Plus , and Super Firm . But firmness ... Found inside – Page 4The Creators of the world-famous gentle-firm Beauty- rest* now bring you the Beautyrest Extra-Firm. No matter which Beautyrest you choose, ... Found inside – Page 22All the extra bed room you need is on a Super size Beautyrest. But extra room is just part ... V i\. if Springs in ordinary mattresses are wired together. Found inside – Page 79There's Beautyrest Standard model ( for most firmness requirements ) and Beautyrest Extra - Firm model ( for those who need or prefer it ) . ... P.S. Look for the border with the vertical double stitch lines ... it identifies the Beautyrest mattress . Found inside – Page 15How is it that Beautyrest,* the world's most comfortable mattress, could cost less than 20 a night? ... Two models: Normal-Firm ("Standard") and Extra-Firm. Found inside – Page 134When you look at a mattress, all you can see is the cover. ... Beautyrest is made in two models— with two degress of firmness: Normal-Firm, and Extra-Firm. Found inside – Page 57best of them all— Beautyrest Your-Old-Mattress" Month. Starts May 1st. ... Dual-Comfort Beautyrest One half normal-firm, the other half extra- firm. Found inside – Page 18Beautyrest Back Care II It gives you support that's extra-firm plus. From $119.95, Mattress or Foundation/Twin or Double, — w. rjif.,^:..., ijj~3»'^*ih*^ ... Found inside – Page 5So, even though you may want an extra-firm mattress, we don't think your back ... You can't get more from a mattress unless you buy more of a Beautyrest. Found inside – Page 121Remember, only Beautyrest gives this combination— the firm, level support you need ... Extra-length and extra-width Beautyrest mattresses also available. Found inside – Page 103If buying a mattress is the last thing on your mind, don't stretch out on a King- size ... Our Beautyrest comes Regular Firm or Extra Firm— never soft. Found inside – Page 99-I WHEN YOUR DOCTOR SAYS, "get a firm mattress," it's easier said than done. ... firmness with the best of comfort, the new Extra-Firm model Beautyrest. Found inside – Page 103One half standard, other half extra-firm. Two can have choice of firmness on same mattress. $79.50. 5. Beautyrest on Hide-A-Bed® sofa. Found inside – Page 79On an ordinary mattress, the springs are locked together by wire so tightly that they can he too firm! Too firm for comfort! But Beautyrest is different. Found inside – Page 110-I WHEN YOUR DOCTOR SAYS, "get a firm mattress," it's easier said than done. ... of firmness with the best of comfort, the new Extra-Firm model Beautyrest. Found inside – Page 107One half standard, other half extra-firm. Two can have choice of firmness on same mattress. $79.50. 5. Beautyrest on Hide-A-Bed sofa. Found inside – Page 161Beautyrest is different where the difference counts —inside the mattress. You can see in Beautyrest how ... One half standard, the other half extra-firm. Found inside – Page 23From head to toe, Beautyrest gives perfect body-fitting comfort. ... Only Beautyrest offers these choices Standard model, $69.50; Extra-Firm model, $69.50; ... Found inside – Page 23One half standard, other half extra-firm. Two can have choice of firmness on same mattress. $79.50. 5. Beautyrest on Hide-A-Bed sofa. Found inside – Page 94Simmons announces the new DualComfort model Beautyrest . New Mr. and Mrs. mattress : standard , extra - firm . ( In Look , Nov. Found inside – Page 125Remember, only Beautyrest gives this combination—the firm, level support you need ... Extra-length and extra-width Beautyrest mattresses also available. Found inside – Page 125Beautyrest Means Better Rest Most shoppers test a mattress by pressing down on it with ... $69.50; Extra-Firm model, $69.50: King-Size, 80" long, $79.50; ... Found inside – Page 29All tests by the United States Testing Co. prove Beautyrest lasts 3 times longer than ordinary mattresses. So Beautyrest, firm or extra firm, ... Found inside – Page 77Beautyrest is made with twice as many springs as an ordinary mattress. ... Normal-firm or extra-firm model . . .extra-wide and extra -long also available. Found inside – Page 120Any way you figure it, Beautyrest gives you most for your mattress money! ... of firmness Choose the famous Normal-Firm model, or the new Extra-Firm model. Found inside – Page 37"ORDINARY" MATTRESS BEAUTYREST MATTRESS Springs wired together. One spring pulls next spring down. ... Extra-Firm model $69.50. 3. King-Size model 80" long. Found inside – Page 171Only Beautyrest gives a choice of firmness Choose between Beautyrest Standard (meets most firmness requirements) and Beautyrest Extra-Firm (for those who ... Found inside – Page 52We at Simmons make the finest of all kinds of innerspring mattresses. ... Beautyrest comes Regular Firm or Extra Firm — never soft. Found inside – Page 15The Beautyrest Twin King now at a $59.95 savings. ... If one needs or wants an extra-firm mattress, choose the new Back Care Beautyrest. Found inside – Page 63Both yours in new Extra-Firm model Beautyrest* at no extra cost! ... Exclusive secret of Beautyrest — firmness plus comfort BEAUTYREST MATTRESS On an ... Found inside – Page 35Think of that when you're comparing mattress costs! Firm or extra-firm— Beautyrest has both! There's Beautyrest Standard (meets most firmness requirements) ... Found inside – Page 42(Other Beautyrest mattresses are priced as low as $79.50*.) And you can choose your own firmness, Regular Firm Beautyrest (perfect for most people) or Extra ... Found inside – Page 102Beautyrest is made with twice as "ORDINARY" MATTRESS many springs as ... Normal-firm or extra-firm . . . extra-length and extra-width also available. Found inside – Page 47Plus all other Beautyrest extras. Regular firm or extra firm models. Queen-size set (mattress and box spring foundation) for single-bed comfort for both ... Found inside – Page 111Standard model $ 69.50 ; Extra - Firm model $ 69.50 ; King - size , 80 " long , $ 79.50 ; Super* size models ( longer and wider ) ... Under 270 - pound roller at United States Testing Co. , Beautyrest outlasts the best of other mattresses 3 to 1 . Found inside – Page 51And this newest, most restful of mattresses actually costs least to own! ... And the new Extra -Firm Model Beautyrest for those who need or prefer even more ... Found inside – Page 28... Beautyrest* gentle-firm? Or would you prefer Extra-Firm? ... The only mattress with the unique Beautyrest coil construction! Will not, cannot, ever, ... Found inside – Page 113Remember, only Beautyrest gives this combination—the firm, level support you need ... Extra-length and extra-width Beautyrest mattresses also available. Found inside – Page 43His spine needs the firm support a Beautyrest gives. ... The way Beautyrest springs are constructed and placed in the mattress is important to your sleep ... Found inside – Page 167There you are, in the bedding department, sitting in a sea of mattresses. ... (2) Extra-Firm model Beautyrest if you want or need more support. Found inside – Page 11Simmons , the world's foremost authority on sleep and sleep equipment , has your answer in a mattress that combines the best of firmness with the best of comfort , the new Extra - Firm model Beautyrest . * See the difference in the pictures that ... Found inside – Page 43Either way, you (and your back) get famous Beautyrest comfort. ... New— Extra-Firm Beautyrest The firmness of a posture mattress with the comfort of a ... Found inside – Page 13Remember, only Beautyrest gives this combina- n — the firm, level support you need ... Extra-length and extra-width Beautyrest mattresses also available. 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